Ali`i Design’s Founder & Creative Director, Kim Kelley, devotes a portion of her time to public speaking, writing articles for industry journals and as a professional source for interviews. She has presented numerous topics on marketing, graphic design and social media at educational conferences.
If you are looking for a speaker for your event, conference or webinar, or a marketing source for an interview, contact Kim at kim@aliidesign.com.
Those who are most successful in social media marketing connect with their audience with forethought, understand who the audience is, and give them content that they care about. In the midst of a worldwide crisis, social media success requires all of that and more.
Two of social media’s highly visual networks offer brands a platform for sharing eye-catching content and to capitalize on social discovery through hashtags, keywords, and top-of-mind awareness. Both Instagram and Tumblr are effective brand-building tools, especially for the next generation
In November 2016, Facebook announced that it has been over-reporting 7 and 28-day organic page reach—by a lot, due to a software bug that went live in May 2016. [1] They apologized, in an unofficial “rock star tour” kind of
In the July/August 2016 issue of the RBMA Bulletin, I wrote about “Targeting With Social Media Advertising,” and specifically, using Facebook. Because the topic is so broad, I am continuing with this issue. I will share some advanced targeting techniques
Social media advertising in its most basic form is simple. It’s inexpensive when compared against the numbers of people you can reach; there are numerous objectives to choose from to satisfy your overarching goal; and reaching your target audience through
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