Ali`i Design’s Founder & Creative Director, Kim Kelley, devotes a portion of her time to public speaking, writing articles for industry journals and as a professional source for interviews. She has presented numerous topics on marketing, graphic design and social media at educational conferences.
If you are looking for a speaker for your event, conference or webinar, or a marketing source for an interview, contact Kim at kim@aliidesign.com.
[ PART 2 OF 2: THE PAID MEDIA SOLUTION TO AI SEARCH DISRUPTION ] By Kim Kelley, FRBMA How Paid Media Secures Online Visibility In Part 1, we explored how AI search has fundamentally disrupted organic visibility for radiology practices.
AI-driven search is transforming medical SEO. As zero-click searches increase and Google AI generates direct answers in search results, website traffic alone is no longer the primary measure of visibility. Medical practices must evolve from traffic-focused SEO to structured, authoritative,
PART 1 OF 2: UNDERSTANDING THE NEW SEARCH LANDSCAPE If your radiology practice has seen organic website traffic decline over the past year, you’re not alone—and you’re not imagining it. The search landscape has fundamentally changed, and the traditional SEO
For decades, radiology has operated on a simple premise: get patients in, get the scan done, get results to the referring physician. This throughput-focused model served the industry well when radiology was purely a behind-the-scenes service. But as healthcare becomes
In the world of outpatient interventional radiology, the patient journey doesn’t always begin with a referral. More often, it begins with curiosity, confusion, or concern—and a search bar. Unlike hospital-based interventional radiology, where referrals are the primary access point, office-based
When a patient chooses your radiology practice, their decision wasn’t made in a moment—it was made through a journey. For some, it begins with a trusted provider’s referral. For others, a late-night Google search for leg pain or a scroll
AI Is Not a Shortcut, It’s a Support System Whether you’re a one-person marketing team juggling provider outreach, website content, and campaign strategy—or leading a larger team, AI can help us reclaim time, streamline processes, and get unstuck when staring
Radiology marketers know all too well the challenge of demonstrating the impact of their work, especially in smaller practices. With fewer resources, smaller teams, and leadership that may not always see marketing as a revenue-generating function, proving marketing ROI can
It’s the end of the year, and many of us find ourselves staring at a mix of data points, campaign results, and budgets. Some initiatives soared, others stumbled, and then there are the “what-ifs”—the nagging feeling that more could have
As we wrap up this series on an Introduction to Radiology Marketing, it’s interesting to look back on my start in radiology marketing over two decades ago—without a shred of experience in radiology. The journey has been one of continuous
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