Kim Longeteig shares her knowledge of social media metrics and return on engagement beginning on page 4.
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Adapting to Win
April 6, 2026
[ PART 2 OF 2: THE PAID MEDIA SOLUTION TO AI SEARCH DISRUPTION ] By Kim Kelley, FRBMA How Paid Media Secures Online Visibility In Part 1, we explored how AI search has fundamentally disrupted organic visibility for radiology practices.
