Ali`i Design’s Founder & Creative Director, Kim Kelley, devotes a portion of her time to public speaking, writing articles for industry journals and as a professional source for interviews. She has presented numerous topics on marketing, graphic design and social media at educational conferences.
If you are looking for a speaker for your event, conference or webinar, or a marketing source for an interview, contact Kim at kim@aliidesign.com.
A Brand is Born As soon as something exists, so too does the impression it makes on the world. All of those impressions add up to a brand. A brand is wild and complex and takes on a life of
Your radiology practice didn’t just happen overnight. There was a process by which your practice was established, with your product and service offerings. By now, you know that an “if you build it, they will come” strategy just isn’t enough.
Now more than ever, an effective content strategy is important to the growth and success of your radiology business. Just because it’s essential, though, does not mean that you’re using it to its fullest potential. The statistics speak for themselves.
It’s a new year. There is light at the end of the tunnel. Right now, many marketers are writing retrospectives about 2020. They are going over everything that happened and the impact. I am taking a different approach. I want
Employees leave. It is a given in any industry, and turnover is something all business leaders must learn to manage. The cause, whether culture or compensation, a medical or maternity absence, or a COVID furlough, produces a profound impact. When
Those who are most successful in social media marketing connect with their audience with forethought, understand who the audience is, and give them content that they care about. In the midst of a worldwide crisis, social media success requires all of that and more.
If you’ve ever played blackjack, you know when you are feeling sure of your hand, you double down on your bet prepared to come out the winner. But if the next card pulled doesn’t work in your favor, you risk
By the time you read this, like me, you might be saying “What. Just. Happened?” And even more important, “How do we carve our path forward?”
I always love how a new year begins. Slow and controlled like everyone took a deep breath. But then, something changes. By the end of January, it’s like a switch is flipped. By this time of year, the floodgates have
The RBMA Young Professionals Subcommittee recently hosted its second Virtual Happy Hour themed Ask The Experts. Three experts from in and outside the world of radiology shared their advice and experience for crafting professional growth, learning better communication strategies, and
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